My wife bought this for me cause she thought it would smell like Christmas... Soap is A+, lather's great and you get a lot of lather for such little soap that you use. All of BSG soap is top notch in my book. I did a recent post on Cap'n Dark Side. So same concept here regarding scent, take my scent review with a grain of salt. I think people have different pallets and sensitivities to smell than me. With that being said, the scent strength on this AS is strong, probably 9-10, and it last's for most of the day. The scent that I smell is pine, pine and more pine. After about 3 hours I could smell a sweet aroma, however, the pine still overwhelmed it. Does it smell like Christmas? Not to me, but could for you... again, all I get is the Pine note. What I did like about the Aftershave and the soap is the Menthol feel. Which it makes it feel wintry crisp. However, with that being said, I guess I'm just not a fan of overwhelmingly powerful pine notes. PS.. My wife said it did somewhat remind her of a Christmas smell but wasn't a huge fan of the scent.